Content

Challenge

You invest months or longer in building a sales playbook, and the moment it’s published it’s out of date.

What if...

Your playbook is always up-to-date with the latest field insights and brand-aligned messaging?

Challenge

Sellers can’t access content when they need it the most - right before (or even during) a meeting with a prospect.

What if...

Playbook content came alive and was used by sellers in sales conversations, email, and presentations?

Challenge

Playbooks often lack sufficient field validation to be effective and widely adopted.

What if...

Your sellers used the top field-rated playbook content, while interactively learning the key messages?

CONTENT AS CONVERSATIONS

Your content is the first product that your customers experience. Sales content differs from marketing content and must be fit for purpose.

Sales content takes many forms; in conversational playbooks, presentations, customer stories, and product demonstrations. Content must be current and designed into onboarding, product-launch training and available at the point of use to anyone who needs it.

Conversations with prospects are too important to be left to chance. Well-designed content empowers seller confidence, creates situational fluency, industry savvy and help sellers to engage the customer in their environment.  

Content
 

Sales Process

Challenge

Sales forecasting requires a crystal ball because sellers are not current in SFDC, and managers resort to Excel and verbal commits.

What if...

Your selling process created clear verifiable pipeline milestones so that forecasts accurately reflect buyer-seller alignment?

Challenge

Critical resources are wasted in companies where sellers and SE’s spent months talking and demo’ing to non-buyers.

What if...

Buyers commit to advance each step in their buying process in lock-step with salespeople?

Challenge

Hundreds of SQL’s remain unprocessed that sales development has qualified as sales-ready.

What if...

Leads qualified using sales readiness scoring based on SDR conversation frameworks and scorecards are 80% accurate?

Sales Process Frameworks

Whether a company has a formal sales process or not, Enableocity can help sales leaders to onboard new hires successfully and to assess and qualify opportunities and execute the sales process more effectively.

Once qualified, sellers can help prospects to transition through a buying process that aligns with your sales process steps, creating verifiable milestones to mark each completed transition.

Using conversational frameworks that empower the FOUR key sales conversations, QUALIFY--ASSESS--PLAN--CLOSE, we can help companies improve forecasting accuracy, reduce wasted SE time on opportunities that never close, to achieve revenue objectives.

Sales Process
 

Training and Gamification

Challenge

Once through onboarding and fully-ramped, sellers are left to their own devices and many stop learning. 

What if...

All sellers are continuously engaged with a measured stream of interactive learning, quizzes, and gamification?

Challenge

New product releases, customer wins, competitors and new messaging often results in sales knowledge being out-of-date.

What if...

The entire sales team is brought up to speed fast on new content, with certifications and reporting to ensure 100% attainment?

Challenge

It’s difficult to keep sellers current with latest sales tactics and techniques of the most successful enterprise B2B sellers.

What if...

Quarterly training, best-practice sharing, and certification ensured optimal team’s productivity?

SALES TRAINING THAT ROCKS

Outside of compensation, sales training in well-run companies is one of the highest cost items in the annual sales budget. Yet sales training often fails to achieve results. “Gun-shy” sellers who’ve sat through too many boring PowerPoint trainings dislike giving up selling time to attend. But it doesn't have to be this way. 

Enableocity designs, creates and orchestrates immersive and engaging sales training events where salespeople learn, have fun and their learning is reinforced and recognized. Whether it is a sales kick-off, new product launch, new hire or QBR, we can help design manage and deliver quality learning experiences. 

Successful new hire training must be designed to engage and enroll individuals in their own self-improvement journey from day-1, commencing with developing a growth mindset.

Training & Gamification
 

Events

Challenge

You spent a ton on sales kickoff and product-launch training, but the new product is languishing.

What if...

Salespeople are empowered from the day your new product is released and ready to engage buyers in conversation?

Challenge

Salespeople leave training and kickoff events with a hangover and not much else they can use.

What if...

Your events are engaging, salespeople are challenged and stimulated by immersive and fun multi-sensory learning experiences?

Challenge

Your product team is flat out on rolling out new products, briefing partners and analysts and doesn't have time for training.

What if...

You could have experts design learning events that minimally impact SME’s and maximize learning and retention?

EVENT ORCHESTRATION

Anyone who has ever been involved in planning and running a sales kickoff or field training event understands the level of minute detail that goes into planning meetings, vetting content, rehearsing speakers and executing a successful event. 

This means understanding training outcomes, working with SME’s to create and deliver high-quality training content, gamifying the key learning points and working with facilities to stage the event successfully.

We facilitate immersive learning events for SKO, QBR, Onboarding, Sales Academy and custom training. The Sales Enablement Game can be integrated into any of these events to produce an outcome that stimulates team spirit, encourages collaboration and builds trust and respect between peers and sales management

Events