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Why Change Selling Blog

 

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If you are selling SaaS applications or B2B products/services over the Internet and like to use a whiteboard for discovery and to tell your story, Paper-Show offers precise digital image and text creation in real-time and when combined with Gotomeeting HD Faces, provides an exceptional visual communication experience for video conferencing. 

Paper Show consists of an over-sized pen with an infra-red camera in the nose. The pen uses a blue-tooth transmitter to communicate its precise position on the A-4 sheet to a USB receiver key which holds the Paper-show application and all of the drawings you have created in Paper-Show.  
The pen is positioned in the paper-Show application on the computer screen in the same location as on paper so that when the screen is shared in a video conference, a real time whiteboarding session is enabled.

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The digital paper comes in books of A-4 paper sheets. The Paper-Show starter kit which includes the pen, USB key, A-4 paper pad and Letter size paper for printing and uploading graphics sells for $172 on Amazon, or at a number of commercial stationers. Replacement A-4 books are about $25.

Online Whiteboard

I have been working with Paper-Show for Online Whiteboarding for over a year now and have found it to be extremely powerful for engagement and enhanced visual communication.
How do I know it is effective? - every time I close a Paper-Show session with a prospective client, I ask them what it was like to be on the receiving end of the whiteboarding session and I have never once had anything other than positive feedback.

A Completed Whiteboard is a Visual Confection

Below is a Whiteboard I exported from an online session last year. When the video-conference meeting is over, the completed whiteboard image, a visual confection, can be exported into a .pdf or .jpeg and emailed to your prospective client or embedded in a meeting summary letter to help make your case internally.

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There are dozens of products that come up in the Google search for "online whiteboard", or "digital paper", ranging from collaborative whiteboarding applications, Apple iPAD scribblers, built-in whiteboards in the major video-conferencing tools and digital pen and tablets that are similar to Paper-Show.

Conference presentations

My other use for Paper-Show is for whiteboarding at conferences. Being able to project the Paper-show image on a big screen in real time offers an engaging experience that surpasses PowerPoint when combined with storytelling.

After using Paper-Show more than a hundred times to create Online whiteboard stories and having seen first hand the power of visual storytelling to engage and enhance visual communication, I'm a big fan.

I have no affiliation whatsoever with Canson the makers of Paper-Show or GotoMeeting, but heartily recommend both products. I have had some instances when the customer could not load the Gotomeeting client applet due to some security issue in the firewall, but it only happens about 1 in 50 online sessions.

Mixed Reviews

While researching this article I read mixed reviews of Paper Show from users who had trouble initiating the product or getting support or with the price of the product/paper, but for my application, it works better than anything else and offers perfectly acceptable price/performance.

If you have used similar products that lend themselves to precise real-time whiteboarding and would like to recommend them, please add a comment.

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