Introduction
The appetite for mergers in the SaaS business is hot, with dealmaking volumes predicted to grow at 13% in 2024. Yet between 70% and 90% of M&A transactions fail to meet their objectives.
5 min read
Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders
Topics: B2B selling sales enablement Saas JTBD M&A
7 min read
Five Reasons Why SaaS customers churn
This article, first published on Linkedin has been substantially enhanced and will interest founders and sales and marketing leaders in early-stage SaaS companies.
Topics: Saas customer success JTBD
5 min read
Evolving Case Studies: From Boring Product Blather to Inspiring Stories
Introduction: The Traditional Case Study Paradigm
In the technology business, the approach to creating case studies is straightforward; it's product-centric and thus uninteresting. These narratives typically place the company and its product as the hero, solving the customer's problems while pulling a couple of quotes from the customer for social proof. While these stories do their part in showcasing product capabilities, they are often impenetrable and miss a crucial aspect of storytelling: emotional engagement and relatability.
