This article will be of interest to sales and CX leaders and sales and CX professionals interested in improving their virtual engagement with prospects and customers. With more than 50% of sales interactions occurring remotely, it is staggering to see a majority of salespeople under equipped and underperforming in their gradually diminishing but critical video meetings with buyers.
There are cost implications to consider to equip individuals for virtual selling success. These costs should appear in the cost of sales budget. Are you a sales leader in doubt about investing in salespeople to sell from home? If so, take a snapshot of your Zoom screen at your next sales meeting.