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3 min read

How to Connect Brand Messaging to Sales Conversations

By Mark Gibson on Oct 27, 2021 11:23:06 AM

Please answer the following questions so that you can decide if you want to invest the next few minutes to read this article. 
1. How important is clarity in messaging your value proposition? 
2. How would you rate the clarity of your message on a scale of 1-10, where 1 is "opaque" and 10 is "crystal clear"?  

Topics: messaging alignment brand value