Largely because of technology advances and the Internet, we are in the early phases of a permanent shift in buying behavior. This shift is as real in the B2B world as in consumer marketing. Over the next few weeks we’ll be providing you with a series of posts that examine how traditional media, marketing, sales functions and training have been affected and how sales, marketing and PR professionals can successfully evolve to take advantage of emerging opportunities.
The series will start with a guest post on the evolution of marketing and PR
PR-consultant-turned-inbound-marketer Ellie Becker.
We continues with a guest post by Mike Bosworth entitled, B2B Sales in Turmoil - Who Needs Salespeople? on the changing perceptions and realities of the sales role in the B2B buying process. The series concludes with a post from Mark gibson entitled B2B Sales and Marketing in Transition, What's Working.
3 min read
Sales and Marketing in Transition- 3 Big Pieces of the Puzzle
