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Why Change Selling Blog

 

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5 min read

Why Sales needs to align with Product Management to win more business

By Mark Gibson on Oct 27, 2021 11:23:06 AM

I'm delighted to introduce Jock Busuttil, my guest blogger this week on a subject that is near and dear to my heart; - connecting sales and product management with the customer. Jock Busuttil is a Senior Product Manager and an alumnus of Advanced Marketing Concepts.

Topics: sales and marketing alignment marketing messaging product management