Plenty of conversations at a recent marketing event lead me to believe that
there is a major problem in the way companies approach product training.
Getting Sell-through
I asked 10 people in B2B product marketing or product management the same question "How long after new product training does it take for you to get meaningful sell through of the new product?"Sell-through varied from 6-12 months and in one case, 18 months, with a lot of head shaking, groans and frowned expressions from responders.
