Recently I spoke to Justin Pirie about his role at Mimecast and his take on the biggest factors to get right in building a successful channel in a SaaS business.
Justin has managed the largest SaaS group on LinkedIn over several years and has adjudicated over thousands of articles on the subject of SaaS. He works at Mimecast and leads Social and Community Marketing. He has first-hand experience in engaging their channel to help them succeed, enabled from spending the majority of his career in the channel.
Mimecast provides Cloud services that augment Microsoft Exchange; Email Archiving, Continuity and Security, whether for on-premise, hybrid or cloud. Mimecast is one of Europe’s largest and fastest growing SaaS companies with growth around 60% a year, fuelled by 400+ channel partners.
3 min read
3 Critical Success Factors for SaaS Channel Sales Success
