Introduction: The Traditional Case Study Paradigm
In the technology business, the approach to creating case studies is straightforward; it's product-centric and thus uninteresting. These narratives typically place the company and its product as the hero, solving the customer's problems while pulling a couple of quotes from the customer for social proof. While these stories do their part in showcasing product capabilities, they are often impenetrable and miss a crucial aspect of storytelling: emotional engagement and relatability.
