We embrace the Jobs-to-be-Done framework and consultative selling method and training to help B2B salespeople to communicate more effectively and become trusted advisors to their customers. We help leaders in startups, scale-ups, liquidity events, and mergers to gain sales traction.
Differentiation occurs through how you sell, not what you sell. The difference between winning and losing in selling complex B2B products and services is in the quality of the conversations your sales team has with prospects and customers, not their presentation skills.
The Why-Meet, Why-Change, and Why-Now conversations are too important to leave to salespeople to make up on the fly. They must be designed, tested, practiced, monitored, tuned, and updated for changing context and relevance.
We believe that any company with a viable product with the right sales team, equipped with the right tools, the right skills, and the confidence to conduct the right conversations can win in any economy.
