DESIGN AND EXECUTE CRITICAL SALES CONVERSATIONS
We Help B2B Sales and Marketing Leaders to Design and Execute Critical Sales Conversations to Improve Engagement, Qualification, Win-rate
CONSULTING SERVICES AND TRAINING
What we do.
We embrace the Jobs-to-be-Done framework and consultative selling method and training to help B2B salespeople to communicate more effectively and become trusted advisors to their customers. We help leaders in startups, scale-ups, liquidity events, and mergers to gain sales traction.
The difference.
Differentiation occurs through how you sell, not what you sell. The difference between winning and losing in selling complex B2B products and services is in the quality of your sales team's conversations and interactions with prospects and customers, not their presentation skills.
Hands-on
The Why-Meet, Why-Change, and Why-Now conversations are too important to leave to salespeople to make up on the fly. They must be designed, tested, practiced, monitored, tuned, and updated for changing context and relevance.
WONDERING WHERE TO START?
Everyone has their own version of the message and long sales-ramp times
Weak conversions, long sales cycles, low win-rates and high CAC
Lack of adoption of tools and training and high attrition
WHY CHANGE HOW YOU SELL?
We believe that any company with a viable product with the right sales team, equipped with the right tools, the right skills, and the confidence to conduct the right conversations can win in any economy.