When engaged by VICO Software in 2008 on a sales and marketing messaging alignment and consultative sales training project, we had an “AH-HA” moment when it came to a discussion around marketing performance.
3 min read
Inbound Marketing - a better approach to lead generation
By Mark Gibson on Tue, Jun 16, 2009
Topics: inbound marketing differentiation
2 min read
Effective Product Launches - marketing messaging alignment
By Mark Gibson on Thu, Oct 09, 2008
Innovative and complex products are launched daily in technology centres around the World. The product promise, is to enhance our work, play, health, or longevity. Unfortunately, a great many of these innovations will be abandoned before they achieve long-term commercial success, because they won't hit their early sales targets.
