4 min read
Whiteboard storytelling - your secret weapon in Face-face selling
In-person selling is back after a COVID-enforced hiatus.
As salespeople, customer success and pre-sales engineers...
5 min read
Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders
Introduction
The appetite for mergers in the SaaS business is hot, with dealmaking volumes predicted to grow at 13% in...
5 min read
The importance of culture fit in B2B Saas selling
Introduction
If you Google culture fit, you will find scant references to B2B selling and hundreds of references to the...
7 min read
Five Reasons Why SaaS customers churn
This article, first published on Linkedin has been substantially enhanced and will interest founders and sales and...
4 min read
The Future of B2B Selling
Today, AI-powered buyers have equal or greater access to information than sales professionals. It's time for your...
5 min read
Evolving Case Studies: From Boring Product Blather to Inspiring Stories
Introduction: The Traditional Case Study Paradigm
In the technology business, the approach to creating case studies is...
2 min read
How to accelerate B2B saas revenue in 2024 -video
The script for the video
The video below runs for 3 minutes and explores essential activities to accelerate revenue....
7 min read
Why use a sales prologue to open first meetings?
What is a sales prologue, and why use it?
This post was first published on Linkedin on 15 January 2024
A sales prologue...
4 min read
Why Change Whiteboard Storytelling Workshop
Part 1. of this article, Activating Direct and Channel salespeople,lays the foundation for a transformative approach...
5 min read
Activating Direct and channel Salespeople with WHITEBOARD storytelling
Are you a revenue leader in a B2B SaaS company charged with recruiting, activating a channel, and achieving significant...
