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Why Change Selling Blog

 

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5 min read

Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders

Introduction

The appetite for mergers in the SaaS business is hot, with dealmaking volumes predicted to grow at 13% in...

5 min read

The importance of culture fit in B2B Saas selling

Introduction

If you Google culture fit, you will find scant references to B2B selling and hundreds of references to the...

7 min read

Five Reasons Why SaaS customers churn

This article, first published on Linkedin has been substantially enhanced and will interest founders and sales and...

4 min read

The Future of B2B Selling

In today's B2B technology landscape, where AI-powered buyers have equal access to information as sales professionals,...

5 min read

Evolving Case Studies: From Boring Product Blather to Inspiring Stories

Introduction: The Traditional Case Study Paradigm

In the B2B SaaS and technology business, the traditional approach to...

2 min read

How to accelerate B2B saas revenue in 2024 -video

The script for the video

The video below runs for 3 minutes and explores essential activities to accelerate revenue....

7 min read

Why use a sales prologue to open first meetings?

What is a sales prologue, and why use it?

This post was first published on Linkedin on 15 January 2024

A sales prologue...

5 min read

Activating Direct and channel Salespeople with WHITEBOARD storytelling

Are you a revenue leader in a B2B SaaS company charged with recruiting, activating a channel, and achieving significant...

2 min read

Woe to B2B salespeople not invested in their own development

The prognosis for B2B salespeople not invested in their own personal and professional development is not good. The era...