Why Change Selling Blog



2 min read

Need to accelerate B2B saas revenue in 2024? - video

The script for the video

The video below runs for 3 minutes and explores essential activities to accelerate revenue....

7 min read

Why use a sales prologue to open first meetings?

What is a sales prologue, and why use it?

This post was first published on Linkedin on 15 January 2024

A sales prologue...

5 min read

Activating Direct and channel Salespeople with WHITEBOARD storytelling

Are you a revenue leader in a B2B SaaS company charged with recruiting, activating a channel, and achieving significant...

2 min read

Woe to B2B salespeople not invested in their own development

The prognosis for B2B salespeople not invested in their own personal and professional development is not good. The era...

3 min read

How to fly a horse by Kevin Ashton - book review

How to Fly a Horse, The Secret History of Creation, Invention and Discovery by Kevin Ashton, was published in 2016 and...

2 min read

The end of average - book review

I just finished reading #theendofaverage by Todd Rose and recommend it highly to parents with children in high school...

5 min read

Using a Meeting summary to improve win rate

This week I managed to get through to a buyer who had been ghosting me for a month. Even though we had a great first...

4 min read

Demand Side Sales 101 by Bob Moesta - Book Review

I hadn’t heard of Bob Moesta’s work until Mark Littlewood, CEO of The Business of Software recommended I watch a couple...

2 min read

The End of the Beginning of SAAS Sales

David Brock is a senior sales and marketing performance consultant whom I know and trust and whose blog I read. David...