HOW TO FLY A HORSE BY KEVIN ASHTON - BOOK REVIEW
How to Fly a Horse, the Secret History of Creation, Invention and Discovery by Kevin Ashton was published in 2016 and is still fresh today and highly...
ACTIVATING DIRECT AND CHANNEL SALESPEOPLE WITH WHITEBOARD STORYTELLING
Discover the essential prerequisites for selling through a channel and learn how to activate and train your channel partners effectively.
consultative selling
WHY CHANGE WHITEBOARD STORYTELLING WORKSHOP
This article is part 2 and explores a proven technique for activating channel sellers in a 1-hour virtual or in-person visual storytelling workshop
consultative selling
Why use a sales prologue to open first meetings?
Today salespeople must differentiate through how they sell at the outset of any call. A sales prologue accelerates trust and demonstrates competence.
B2B selling process
How to accelerate B2B saas revenue in 2024 -video
3 minute video with a proven formula to accelerate revenue
consultative selling
Evolving Case Studies: From Boring Product Blather to Inspiring Stories
Transform your boring product-centric case studies into customer hero stories to connect emotionally with your audience and drive prospect Product...
B2B selling
THE FUTURE OF B2B SELLING
This article, The Death of 20th Century selling lays to rest some of the jargon and obsolete practices that are relics from that past the detract...
Saas
FIVE REASONS WHY SAAS CUSTOMERS CHURN
Learn how to navigate client renewals, understand your North Star metric, and optimize your growth levers with this must-read article
Saas
THE IMPORTANCE OF CULTURE FIT IN B2B SAAS SELLING
Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them
B2B selling
WHY SAAS M&A'S FAIL: STRATEGIES FOR SALES AND MARKETING LEADERS
Whiteboards have been around for 40 years. Now that face-to-face selling is back, it is time to teach salespeople to differentiate through using them