We moved from our home of 5 years in Scotland last month as we are returning to Northern California after 7 years away, settling in the Carmel/Monterey area...(also a reason why this blog has been quiet for the last month). We were amazed by the amount of stuff that we had accumulated in that time, stuff we did not need.
The Lone Cypress, Monterey California
I was reflecting on moving house and the advice in a post from HubSpot in the Magnet last month, entitled 5 items to delete from your Website today and offer a few more ideas on that house-keeping theme.
We migrated our Website to the HubSpot CMS and began blogging in January 2009 and post a new blog article every week, adding over 70 pages to our site in that time.
Blog effectiveness is measured by the number of inbound links, comments and page views and is a reliable method of generating organic inbound traffic for your keywords.
The following excerpt from a Hubspot Blog Analytics report and shows the activity in the past week for our blog, sorted by the articles with the most inbound links.
With the above report or similar in hand and answering the following questions to direct your house-cleaning efforts, you should improve ROI on your blog and blogging activity.
Hubspot's blogging platform makes it really easy to create and post blogs that integrate with relevant content on your main Website. Inbuilt wizards check that your blog title, body and meta description contain favorite keywords, that the blog has an image with alt. text and that it has tags. Social media publishing buttons enable publishing to your followers and relevant social networking groups to generate inbound traffic. All you need to do is to invest the time to create interesting and relevant content.
Advanced Marketing Concepts is an inbound marketing and sales performance consultancy serving clients in the Bay Area of San Francisco. We are a certified HubSpot reseller and implementation partner.