White Paper Executive Summary
Anyone who has been part of a Business-to-Business (B2B)
These issues can be particularly vexing for vendors selling discontinuous or disruptive technology to early adopters.
This revised and updated white paper is for sales and marketing leaders interested in improving their lead-generation capability and converting more leads into customers as they pursue the early market. In it, we explain why traditional lead development methods no longer apply to selling in today’s markets – and describe a solution that helps organizations improve lead generation and conversions.
This paper has been revised and updated as of August 2010.
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