On Monday two weeks ago we received a surprise call from a prospective client who was running a HubSpot trial. We started the trial to gather data to make the business case for an investment in our Sales and Marketing Messaging Alignment process , HubSpot, and our HubSpot implementation support.
The call went something like, "We're selling the company on Monday and spinning out a new business, I need your help for the next week to build a new web site, to make it corporate and cool and to address our new target market of email data storage solutions for the World's largest message service providers. Oh, and by the way, we have no time to spend on this as we are tied up with the sale of the business and will be in the USA attending an industry conference next week. Also we want a new 4 page brochure to hand out the conference"
This was an unusual engagement based on a 20 year personal relationship and where the exec. team had to trust us in our decision to build their new website in HubSpot and in our ability to deliver. We knew what we could deliver and what we needed to outsource to get the job done.
The Bizanga Store Website and brochure were delivered on time and the customer is delighted. But this is just the end of the beginning. What we delivered to the client is far more than just a new website and we will help the client implement the following inbound marketing sequence of events.
We built the Website in HubSpot and created the foundation for an inbound marketing strategy that over time will:
The next step is to present the above game-plan to the client and get buy-in to execute.