zoom1920

Why Change Selling Blog

 

SUBSCRIBE FOR UPDATES

2 min read

Quality Trumps Quantity in B2B Marketing Lead Generation

By Mark Gibson on Tue, Oct 19, 2010

For B2B marketers, quality trumps quantity in lead generation priority and according to a recent Marketing Sherpa poll, generating quality leads is the greatest challenge marketers face.

Topics: inbound marketing messaging value differentiation vs competition