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Developing Rapport through Mirroring, essential Sales Skill Training

By Mark Gibson on Tue, Jul 31, 2012

NLP has its strong proponents and equally strong detractors in the sales training community. If it can’t be measured it must be bunkum is an oft heard rebuke of NLP.
However the scientific community occasionally publishes something that proves and supports the adoption and use of certain techniques that have long been observed and adopted as part of NLP, and when they do - I like to use it so that the skeptics in the audience have the proof they need to take on that particular belief and use the tools.

I have embedded this 2007 Sociometrics video from MIT Prof. Alex Pentland to introduce concepts being discussed in this article. Pentland and his colleagues have come a long way in their understanding of the dynamics of human communication and group interaction since this video was recorded and there are many other videos and studies published and accessible in a few keystrokes.
Topics: consultative selling consultative sales training selling skills