I was in Las Vegas last month with a team of eight sales enablement professionals from WhiteboardSelling to facilitate a Whiteboard Selling Symposium as part of a global sales kick-off event for over three thousand front line sales and presales support people. Our client, a major player in the virtualization business (I'm writing this as an affiliate partner of WhiteboardSelling) will remain nameless as we are under NDA.
3 min read
Training 3200 to Sell Differently in Four Hours using a Whiteboard
By Mark Gibson on Wed, Mar 09, 2011
Topics: whiteboard enablement whiteboard selling
3 min read
Creating True Differentiaton in a World of Crappy PowerPoint
By Mark Gibson on Tue, Jan 04, 2011
Topics: whiteboard selling powerpoint
2 min read
Eleven of the Best Things in 2010–Not really a marketing blog
By Mark Gibson on Wed, Dec 29, 2010
- Best Book: Seth Godin's Linchpin really addresses a bunch of personal issues that prevent people from getting the important stuff done.
- Obama's healthcare reforms: mean affordable healthcare coverage for me and my family and the employees of our business...and millions of other small business owners and employees in the US.
- Moving back to the USA...it was a good time to go to the UK in 2003 and it feels like a good time to be back in the US - an added bonus, we missed the coldest, snowiest winter in Scotland for 60 years.
- Becoming an affiliate of WhiteboardSelling provides a logical output of our Messaging Architecture process and translates it into something the sales team will actually want to use and enables me to implement a lot of the Salescraft technique I have developed as well.
- Our Toyota Prius has to be the smartest car I've ever owned and we are averaging 50+ MPG. A real surprise inside, with more leg and headroom than our old Volvo Waggon and a terrific load deck that will carry most stuff we need to haul.
- Moving in to our Pebble Beach home in just 10 weeks from purchase with a complete renovation has to be some sort of record...thanks to my wife, Robin.
- My new Kevin Burns Putter...this is the first putter I have ever owned that is scientifically fitted exactly for my physiology and putting stroke. It is also the finest quality milled putter available and the custom-fitting-machining process that Kevin Burns invented and his practical stroke improvement tips mean that KBGolf putters are the only truly custom golf clubs that actually improve your game.
- Best Work Engagement: Working on implementing Inbound Marketing at hot Cloud Storage spin-out Scality in Paris.
- Best Wine of the year: 1976 Penfolds Grange Hermitage - a majesterial wine, still improving, incredible colour, nose and massive sweet and intense chocolatey red and black fruit flavors that linger for minutes, this wine still has 20 years in it.
- Best Pub: The Central Bar, St Andrews and ask for a pint of my favorite real ale "Bitter and Twisted" from Harviestoun Brewery.
- Best New Golf Course I played: Loch Lomond, Scotland thanks to my host Rick Gardner and the best parkland layout I've ever played - shot a 79 gross.
Topics: inbound marketing whiteboard selling
4 min read
Whiteboard Selling Trumps Powerpoint for Sales Enablement
By Mark Gibson on Thu, Dec 09, 2010
Death by PowerPoint is a familiar a phrase that I am sure every reader of this blog has both heard and experienced...well near-death anyway. If you are interested in PowerPoint best practices you can read a blog I wrote earlier this year.