CSO Insights is a specialist sales and marketing consulting firm and creators of the annual Sales Performance Optimization survey.
1 min read
If you just complete one sales survey this year - make it this one
Topics: CSO Insights sales performance
2 min read
Sales Performance Survey on use of Best-practices
I created this self-assessment survey for one our clients, VICO Software last week to understand what skills and techniques they are actually using from our Consultative Selling training and performance support program. This survey was conducted prior to our group coaching session entitled "Getting out of your comfort-zone". I was surprised that a lot of the most useful techniques were not being widely used on a daily basis...hence the coaching session title.
Topics: sales performance
2 min read
When Sales and Marketing Stars Collide
Most of our clients contact us because they have sales performance issues.
Topics: marketing messaging sales performance
2 min read
Critical Sales and Marketing Skills and Practices
There are several proven routes to improving sales and marketing effectiveness, whether in good times or recession. What is surprising is how few companies have adopted this life-cycle approach to sales and marketing excellence.
Topics: inbound marketing sales performance
1 min read
Priorities and Sales Effectiveness
Let's examine your company's sales effectiveness in light of your likely half-year sales results.
According to CSO Insights, "Sales Performance Optimization - 2008 survey", the top four initiatives that Chief Sales Officers plan to implement to improve sales effectiveness this year in priority order are;
