This three part blog series started with a guest post on the evolution of marketing and PR, by PR-consultant-turned-inbound-marketer Ellie Becker.
The series continues with a post on the changing perceptions and realities of the sales role in the B2B buying process with Mike Bosworth. Mike Bosworth is the founder of Solution Selling. From Solution Selling, Customer Centric Selling was born. He is the co-founder of Story Leaders in which he provides workshops and executive coaching, helping people learn how to use the powers of story and empathic listening to connect with, inspire, and influence change in others.
The series concludes with a post from Mark Gibson, entitled B2B Sales and Marketing in Transition, What's Working".
3 min read
B2B Sales in Turmoil - Who Needs Salespeople?
