Marketing and Sales Methodolgy for Sustainable Performance Improvement

We created and have been implementing this marketing and sales methodology for performance improvement since 2004, changing from traditional marketing to Inbound Marketing in 2008. We added WhiteboardSelling sales enablement in 2010.

Methodology

1. Matching Selling Culture to Buying Culture, to reduce cost of sales
2. Sales and Marketing Messaging Alignment, to create clarity in messaging
3. Inbound Marketing to build mindshare and generate leads,
4. Visual confection and script to capture the value proposition in conversations the sales team will use,
5. Training in visual storytelling for message ownership in sales team,
6. Performance support and coaching for behavior change,
7. Certification for validation and to raise standard of sales conversations