Guide to Better Sales Performance

If you're in marketing, sales or leading a companyguide cover and interested in improving marketing ROI and raising the standard of performance of the sales team, this guide is for you.

By incorporating the following initiatives and tools into your strategic plan, you can realize more ROI from the money you spend on lead-generation activities. More importantly, you'll improve your ability to convert leads into customers.

  • Develop Buyer-Relevant and Aligned Sales and Marketing Messages,
  • Choose an Inbound-­Marketing Platform: HubSpot®,
  • Elevate Sales Skills - this is about improving communication and language skill to better engage and qualify inbound inquiries,
  • Implement a Formal Selling Process Aligned with the Buying Culture.