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5 min read

Why SaaS M&A's Fail: Strategies for Sales and Marketing Leaders

By Mark Gibson on Mar 27, 2024 1:27:13 PM

Introduction

The appetite for mergers in the SaaS business is hot, with dealmaking volumes predicted to grow at 13% in 2024. Yet between 70% and 90% of M&A transactions fail to meet their objectives.

Topics: B2B selling sales enablement Saas JTBD M&A